Coca-Cola Celebrates Its 125th Anniversary with an Incredible Building Illumination
Saturday, May 7, 2011 at 04:04PM
Brian Gainor in Marketing Tactics, billboard, coca-cola 125th anniversary, coca-cola anniversary, coca-cola building, coca-cola headquarters, coca-cola illumination, coca-cola marketing, coca-cola youtube, coke 125, coke anniversary, coke headquarters, coke marketing

Coca-Cola recently celebrated its 125th anniversary in style at its Atlanta, GA based headquarters with a spectacular building illumination that could be seen across the city. The global bottling company partnered with Obscura Digital to illuminate its 26-story building into a giant projection screen that displayed images of the company's advertising over the years.

Coca-Cola's 125th anniversary celebration marked the largest single-building illumination ever. The illumination covered 210,000 square feet and used 45 industrial strength projectors to display one (1) million lumens of light.  

The slideshow featured images of Coca-Cola products that were submitted by consumers via Facebook, Twitter, and Flickr as well as the company's official library of photos. Coca-Cola will feature the spectacular illumination every Thursday, Friday, and Saturday evening during the month of May as a celebration.

Check out Coca-Cola's amazing building illumination below:

Source: Coca-Cola PR

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