Red Bull teamed up with Rickie Fowler, the PGA Rookie of the Year, to create an incredible "Red Bull Capital Drive" PR stunt during the days leading up to the 2011 U.S. Open, played at the Congressional Country Club in Bethesda, MD. As part of the stunt, Red Bull designed a 106-yard manmade hole in the heart of Washington DC's Historic Georgetown Waterfront and brought in Fowler to test whether he could make a hole-in-one in a populated urban setting.
With the Potomac River as a serene backdrop, Fowler successfully made a blind hole-in-one shot between two (2) five-story buildings and around one (1) fountain hazard after just a few attempts. Fowler relied on his precise accuracy to make the shot, despite swirling wind conditions and hundreds of spectators making the stunt that much more difficult.
To generate publicity for the event, Red Bull teamed up with Activ8Social to create a social media scavenger hunt in the streets of Washington D.C. that allowed golf fans a chance to "check in" at specified Foursquare locations across the city to win autographed limited edition golf balls and more. The social scavenger hunt event attracted 50+ participants
Check out a recap of Red Bull's Capital Drive event below: