The Cleveland Indians and BP Capitalize on Pre-Game Inventory

Saturday, June 4, 2011 at 08:54AM
Brian Gainor in Partnership Ideas, baseball promotion, bp, bp ohio, bp promotion, cleveland indians, indians, indians bp, mlb promotion, pre-game, signage, sport business, sports business

The Cleveland Indians recently announced a partnership with BP that is highlighted by a series of promotions in-stadium and at retail.

As the Official Fuel of the Cleveland Indians, BP receives the exclusive naming rights of Indians batting practice and the company is taking full advantage of the designation to enhance the fan experience:

• Fans can win free BP gift cards by catching specially marked balls into the outfield stands during batting practice
• The first 100 fans who arrive for pre-game batting practice receive a limited edition Indians t-shirt at Gate A
• BP will reward select fans with VIP batting practice experiences at 40 home games. The experience includes special on-field access and a gift bag of promotional items

From a retail standpoint, the Indians and BP are teaming up to execute a pretty standard fill-up and win promotion across 215 BP locations in Northeast Ohio. From June 1st to August 30th, fans who fill-up their cars with ten (10) gallons of gas can receive a scratch-off card that provides a unique code. Fans are encouraged to register five (5) unique codes on BPIndiansBaseball.com to receive two (2) free Mezzanine tickets to an Indians game online at www.indians.com/BP.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).