The Tampa Bay Lightning recently celebrated Steven Stamkos' new five (5) year agreement with a creative Twitter-based promotion designed to drive traffic to their corporate partners' key retail locations in the local marketplace.

The day following the Stamkos signing, the Lightning left five (5) Stamkos bobbleheads at nine (9) different retail locations throughout Tampa and tweeted out clues from their profile (@TBLightning) that fans could follow to receive a free bobblehead gift.The team also engaged fans living outside the local DMA by embedding a photo on pages within their team site (that they were looking to drive traffic to) that followers could click on to win a free bobblehead. 

Check out some of their Twitter exection below: