Phil Primato of BeyondtheHashes.com recently captured a terrific video that showcases how ESPN is now superimposing the Allstate logo on field goal nets during their telecasts of college football games.
While digital inventory has become standard in baseball, hockey, and other professional sports telecasts, it will be interesting to see this inventory continue to mature in the college space.
Take a look at the video below and consider new ways that you can capitalize on digital inventory in online/television broadcasts that your organization controls.