Teams Turn to Exclusive Camera Angles To Give Fans Unique Vantage Points of the Action

Sunday, January 22, 2012 at 08:16PM
Brian Gainor in Marketing Tactics, camera angle, cheerleader cam, exclusive camera, exclusive content, fan cam, game camera, helmet cam, locker room cam, sports cam, team content, tunnel cam

In recent years, the emergence of social media has placed increased pressures on sports organizations to deliver new, compelling content for fans to enjoy. As a result, many teams have looked to create exclusive gameday camera angles that provide fans with unique vantage points of the action.

Exclusive camera angles are a terrific resource to have on gameday, as they:

• Provide valuable content that can be sold to corporate partners (especially if a brand serves as the presenting sponsor of the dance team, halftime entertainment, emcee, etc.)
• Provide valuable content for fans via social media (Facebook, YouTube, Twitter), team apps (mobile), team digital channels (live, streaming content), and inside suites and select stadium destinations
• Serve as key way for teams to extend the gameday engagement experience
• Provide access to team and player personnel in new ways

While it's one thing to watch a game passively on television, it's another to experience the action through the eyes of a key stakeholder on-site/in attendance. Check out a few examples of how teams are looking to bring fans closer to the action:

Cheerleader / Dance Team Cam

Tunnel Cam

Bench Cam

Helmet Cam

Mascot Cam

Parachute Cam

Foot Cam

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).