Are you looking for new ways to generate interest in your sports organization or brand? Are you looking to create a captivating viral campaign?
Over the past few months, adidas has unveiled some amazing soccer viral pieces designed to generate interest amongst consumers across the globe (specifically targeted at Japanese and Western European consumers). The company currently features the videos on their adidas.tv platform, a site that serves as a one-stop destination for unique adidas content.
Check out all of the inspiring viral pieces below - a very captivating campaign!
Is your brand looking for new ways to penetrate the social networking space? Are you looking to provide consumers with additional content that they can own and share with friends?
Adidas recently unveiled an exclusive first look at Adidas.tv, a video distribution platform designed to provide online users with high quality, customizable content that they can share with colleagues and friends through social networking portals. Adidas.tv offers a large, clear display screen that features a variety of exclusive Adidas media content, including:
Exclusive Interviews with Adidas' Top Athletes
Event Footage
New Advertising and Viral Campaigns
The site offers an extremely easy-to-use tool that enables users to share content on the site with their family and friends. With one click of a button, users have the ability to post the site's media content on their social networking pages (MySpace, Facebook, Blogger, Friendstar, hi5, Windows Live, Wordpress, Yahoo, etc.) as a widget or send it to a mobile phone device or an email inbox.
When sharing content, Adidas provides consumers with the option of choosing whether they would like to post a specific video, an entire channel (e.g. Adidas Basketball Channel), or an Adidas.tv microsite on their preferred social networking platform.
Enclosed is a video that displays the type of exclusive content that users can expect to see on Adidas.tv:
A special thanks to Sebastien Duval of Rubber Republic for his insights and contributions to this column.
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Tuesday, July 14, 2009 at 09:36PM 