Looking for a Unique Way to Launch the Season?
Tuesday, October 14, 2008 at 09:02PM
Brian Gainor in Marketing Tactics

Is your organization looking for a unique way to launch the start of your season? Are you looking for ways to incorporate corporate partners into a gala type of event?

The Chicago Blackhawks kicked off their 2008-09 season with a special red carpet event on Madison Street before facing off against the Nashville Predators later that evening. The event, held from 5:00 to 5:30 pm, provided Blackhawks fans with a way to get close to their hockey heroes and served as a way for the team to give back to the general public.

The 2008-09 Blackhawks players arrived at the United Center in front of Gate 3 and were introduced before walking down the red carpet into the arena. The event featured Color Analyst Eddie Olczyk as the master of ceremonies and President John McDonough as a guest speaker. Celebrities on-hand for the event included Blackhawks legends Stan Mikita, Jim Pappin, Cliff Koroll, Jack O'Callahan as well as the team mascot and the Bud Light Ice Crew.

Unfortunately, despite the red carpet display, the Blackhawks lost to Nashville 3-2 in a shootout in front of 21,712 screaming fans in attendance for the home opener.  

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