Is your league/property effectivelypromotingits star athletes?
There isn't a league that understands and markets its starpower better than the National Basketball Association (NBA). The NBAhascreated a fantastic '08-'09 media campaignthat educates the general consumer baseon its star athletes, painting aclear picture of their personalities and the impact theymadein the league.
Take a moment to check out three (3) of the league's newest viral clips that drive fan excitement for the upcoming NBA season: