Are you looking for a way to drive awareness for your brand in-venue more effectively?
Mexican brand marketers have found a simple solution to drive eyeballs towards their signage at soccer games played in Estadio Jalisco, Mexico's third largest soccer stadium. The answer? Sex sells (everyone knows it, but is everyone doing it in the sports space?)
Mexican brand marketers hirefive (5)to eight (8)models to stand along the sidelines and hold their signs for the duration of the game. While some persons may take offense to this marketing practice, brands have found that this has proven to be an effective medium to drive awareness at a minimal cost insporting events around the world.
If a brand like Axe implemented such a tactic in front of a student section at a football game, wouldn't one expect to see a high consumer recallfor their brand post-game? It could make a lot of sense for certain brands...
Here are a few examples of the strategy in action:
