When Manny Ramirez was traded to the Los Angeles Dodgers he was welcomed by many in Southern California... However, no one seemed to top the guerrilla campaign that ESPN executed in-market to welcome Manny to his new home.
ESPN called on its agency Ground Zero to litter every laundromat in the city of Los Angeles with one 'Lost Red Sock'. This is a very interesting guerrilla tactic that we have not seen ESPN implement in the past!
