Are you looking to create a humorous campaign around moving into a new facility? Are you looking for new ways to showcase your organization's finest athletes and accomplishments?
As the Minnesota Twins get ready to move into Target Field, their new downtown ballpark, the organization's fanbase has a lot to look forward to. The team is coming off a tremendous 2009 season and has many of its star players returning for another season.
To spark excitement for the upcoming 2010 season, the Twins organization recently released a humorous campaign entitled Twins-portation that features the team moving into their new stadium facility. The spot serves as a great benchmark for teams looking to leverage their past successes, current stars, and future in a single messaging campaign... it's very unique - check it out below: