Are you looking to create a humorous advertising campaign that leverages athlete endorsers? Are you looking to portray the personalities of rising stars in your league/organization?
Mercedes-Benz did a tremendous job playing up the personalities of Formula 1 starsLewis Hamilton (representing England) and Fernando Alonso (representing Spain) in its 2007 viral hit, "Racing is a State of Mind". The humorous clip, portraying how Hamilton and Alonso'slives on and off the track are driven by their competitive nature, generated over 1 million impressions in the online space.
Organizations and leagues inthe United States with duos/trios of rising stars should consider creating similar humorous campaigns to help position them in a positive light in theminds of consumers: