The Seahawks Mascot Goes Skydiving to Promote Halftime...
Wednesday, September 2, 2009 at 06:30PM
Brian Gainor in Marketing Tactics, blitz mascot, football mascot, mascot stunt, red bull air force, seahawks mascot, seahawks pugent sound, seahawks sponsor, this is a blitz

Are you looking for new ways to drive buzz and awareness for an upcoming halftime performance? Are you looking for new ways to integrate corporate partners in halftime festivities?

During their upcoming game against the Oakland Raiders, the Seattle Seahawks are set to feature the Red Bull Air Force skydive team landing on the field during halftime. The 12-man skydiving team, who have performed 13K jumps together, will be making a stadium appearance to the tune of a live concert by the band The Presidents of the United States.

In an effort to promote the upcoming halftime festivities, the Seahawks sent their mascot, Blitz, last week to Pugent Sound to jump with the Red Bull Skydive team as a promotional stunt. The video, shown below, will be featured on the video board in the stadium for all fans in attendance to see while The Presidents of the United States perform a song about the mascot called "This is a Blitz". 

Hats off to the Seahawks organization for working with the Red Bull Air Force to create a captivating piece that truly shows the team's Seahawks mascot in flight. Check it out below:

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