Miami Heat Fans are Feeling the Team's New Player Intro

Saturday, October 30, 2010 at 11:07AM
Brian Gainor in Marketing Tactics, dwayne wade viral, dwyane wade viral, heat scoreboard, heat sponsor, heat viral, lebron james viral, miami heat 2010, miami heat game, miami heat opener, nba intro, player intro, player video

The Miami Heat recently unveiled a new player introduction video for the 2010-11 season that has become an instant hit with fans. The vignette, to the tune of Phil Collins' hit song "In the Air Tonight", showcases the team's players in a new, stylish light off the court. The video is non-traditional, yet directly coincides with the Miami lifestyle and culture.

Check it out below:

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