Are you looking to enhance the fan experience on game day? Are you looking for new ways to highlight your team's stars?
One of the highlights of the 2010 NBA All-Star weekend was a life-sized, 7-foot bobblehead figurine of Dallas Mavericks star Dirk Nowitzki. The statue was an instant attraction for fans searching for photo opportunities within the interactive NBA Jam Session footprint and served as an effective way for the Mavericks organization to highlight its franchise player.
The team brought the statue to life for fans by allowing them to purchase $5 raffle tickets for the chance to own it, with 100% of proceeds benefiting the Mavs Foundation.
Source: DallasObserver.com