Does Your Venue Scream Your Brand?

Sunday, February 21, 2010 at 04:10PM
Brian Gainor in Marketing Tactics, arizona cardinals, brand building, cardinals activation, cardinals partner, cardinals sponsor, nfl brand, partnership activation, signage, sports brand, stadium branding, team brand, university of phoenix stadium

Are you looking for new ways to renovate areas within your stadium or arena? Are you looking for new ways to build your brand through unique messaging points on game day?

The Arizona Cardinals organization has done a tremendous job turning the walls of University of Phoenix Stadium into giant brand building pieces. The signage inventory can serve as a tremendous way to ingrain corporate partners in a non-intrusive manner. Check out some examples below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).