Capitalize on Marathon Traffic with Street Teams

Sunday, March 28, 2010 at 05:08PM
Brian Gainor in Marketing Tactics, drive race traffic, la marathon, los angeles marathon, marathon guerrilla, marathon marketing, marathon sponsorship, nike guerrilla, nike la, nike los angeles, nike marathon, nike marketing, race participants

Are you looking for new ways to capitalize on marathons taking place in your city or town? Are you looking for ways to impact a race participant's experience?

Nike recently drove awareness at the Los Angeles Marathon by hiring a street team to engage with consumers while they passed the Niketown retail location in downtown LA. The street team, dressed in green spandex outfits (resembling green men) electrified the race participants by dancing and showcasing signs. While the initiative can't be counted on as an effective traffic driver, it does serve as a great way for Nike to drive awareness and engage their core target demo.

Check out the clip below, and be sure to tune into the :55 mark where there is a race participant wearing a classic "PedEx" outfit that resembles a FedEx truck:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).