Bring Game Entertainment to Life for Fans Via Social Media

Sunday, September 19, 2010 at 10:40AM
Brian Gainor in Marketing Tactics, dance team, fans, game day, game entertainment, in-game, introductions, post-game, pre-game, sports business, sports marketing, sports promotion, sports social media

Each and every football weekend, sports marketers need to consider ways that they can recreate the stadium experience for thousands of viewers at home. With social media, marketers have a very cost-effective platform to bring stadium entertainment to life for fans to watch during the week, before games, and after huge victories.

Quality content that can be captured and rebroadcasted via social media can include:

• Pre-Game
  • Pre-game introductions, scoreboard introduction videos, pre-game traditions, time lapse videos of fans entering the stadium, pictures/video of game day giveaways, the National Anthem, pre-game skydivers, tailgating insights, pep rallies, pre-game concerts, pre-game band performances, warmups/walk-throughs, etc.
• In-Game
  • Scoreboard features, on-field promotions, fan cheers, cheerleaders/dance team, halftime entertainment, in-game ceremonies, etc.
• Post-Game
  • Band performances, team celebrations, post-game interviews, fan celebrations, scoreboard highlights, fireworks, post-game concerts, etc.

As an example of capturing quality game day footage, enclosed is a great video that lets fans experience the thrills of a skydiver gliding into a stadium packed with 80,000+ screaming fans before a rivalry game. Capture these special moments for your fan base!

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).