Old Hat Creative Delivers a Terrific Recap of the Big Chill at the Big House

Sunday, January 16, 2011 at 12:07PM
Brian Gainor in Marketing Tactics, arby's hockey, big chill at the big house, creative microsite, event recap, hockey recap, michigan hockey, michigan state hockey, old hat, old hat creative, sports marketing, sports microsite, sports recap

Sports properties looking to give their marketing materials, recaps, and videoboard vignettes some flair should take a close look at some of the work that Old Hat Creative is doing on behalf of their partners.

Old Hat did a tremendous job creating a collection of marketing materials for The Big Chill at the Big House, an outdoor hockey game between the University of Michigan and Michigan State that was played in front of an announced crowd of 104,000+ at Michigan Stadium in December.

To drive buzz around the event, Old Hat developed:

• The Big Chill at the Big House Microsite
• An Intro Video - Click Here to View               
• A Historical Tribute - Click Here to View
• A "Pump Up" Video - Click Here to View
• A Prelude - Click Here to View
• A Michigan 3D Video - Click Here to View

But Old Hat's finest work was their recap of The Big Chill at the Big House, which is one of the most original recaps that we have seen in some time! Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).