Bowling Green State University recently launched its new basketball facility, the Stroh Center, in a truly viral fashion. The Athletics Department turned to a sophomore student named Mikey "Rosco" Blair, a senior gospel singer named Rachel Willingham, and a company called Madhouse Productions to produce an official music video to unveil the University's new state-of-the-start facility in a truly unconventional fashion.
The result? The Athletics Department's loose, creative mentality created a sensational viral video that has attracted the attention of ESPN, USA Today, NBCSports.com, and more. While the video just surpassed the 25,000 mark, it's well on its way to becoming a hot topic of discussion within all of sports.
In the video, Rosco pays homage to several of the school's major donors and philanthropists, all-time legends, and new basketball facilities. The high quality video features several viewpoints of the Stroh Center and lyrics that are simple, yet catchy.
Check out the terrific venue launch video below: