Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream

Sunday, February 27, 2011 at 08:56PM
Brian Gainor in Marketing Tactics, mindnich, mls, red bull action, red bull marketing, red bull mls, red bull snowboarding, red bull sponsor, red bull sports, snowboarding viral, weather warriors

Team marketers looking for new ways to utilize their stadium venues to generate revenues and buzz during the offseason should consider benchmarking a recent tactic implemented by Red Bull. During the MLS offseason, Red Bull turned its venue, Red Bull Arena in Harrison, NJ, into an ultimate playground for several elite snowboarders.

As part of a Red Bull Weather Warriors initiative, Red Bull allowed snowboarders Hans and Nils Mindnich to host a snowboarding session inside Red Bull Arena and caught all of the action on camera.

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).