adidas Turns a Chinese Subway Station Into an Outdoor Gym

Sunday, August 14, 2011 at 02:15PM
Brian Gainor in Marketing Tactics, adidas china, adidas chinese, adidas grassroots, adidas guerrilla, adidas marketing, adidas subway, boxing marketing, boxing sponsor, ufc, ufc 137, ufc marketing, ufc sponsor

Entities associated with the UFC, boxing, and other sports related to mixed martial arts should take a close look at a branding tactic that adidas recently displayed in a Chinese subway. adidas generated awareness and excitement amongst subway passengers by turning several giant poles in the subway station into giant punching bags. 

This marketing stunt would work extremely well to promote premier UFC (and other MMA) events in high-traffic locations and stadiums (wrapping poles in the concourse to promote upcoming events) worldwide.

Check out adidas' creative execution below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).