Are we Selling Away the Experience?
Sunday, February 24, 2008 at 02:00PM
Brian Gainor in Sponsorship Ideas

I recently analyzed an undisclosed college property's inventory sheet and was amazed about the amount of assets that are available to sponsors. How do we continue to show value to sponsors when they are just a fish in the sea when it comes to signage?

Here is a breakdown of some of the non-media assets that properties have available to sell:

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