Which partners are taking their activation to the next level in the NHL?

Gillette recently made a strong case for itself by creating a unique Gillette Phenom Zamboni through its partnership with the Boston Bruins. The zamboni, featured in the Migala Report's March edition, is a creative way to demonstrate the razor's "close shave" capabilities in-arena...

For those interested in seeing other creative ways to leverage zambonis, check out the Zamboni Gallery.