Are you looking for an effective way to leverage a lottery partner?
The Milwaukee Brewers currently feature "The Powerball Home Run Leaderboard" on their team website. The interactive web feature enables Brewers fans to see the top five (5) home runs of the week and provides detailed information on the team's home run totals. The feature is unique in the way that it is presented (click through the link to see) to users on the Brewers' site.
Are you looking to implement a similar tactic? Organizations in other sports leagues can consider pitching similar "Powerball" web tactics: