The Brewers Hit the Jackpot with Powerball...
Sunday, July 27, 2008 at 10:00PM
Brian Gainor in Partnership Ideas

Are you looking for an effective way to leverage a lottery partner?

The Milwaukee Brewers currently feature "The Powerball Home Run Leaderboard" on their team website. The interactive web feature enables Brewers fans to see the top five (5) home runs of the week and provides detailed information on the team's home run totals. The feature is unique in the way that it is presented (click through the link to see) to users on the Brewers' site.

Are you looking to implement a similar tactic? Organizations in other sports leagues can consider pitching similar "Powerball" web tactics:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.