Activation of the Day (12/10) - Hershey's

Thursday, December 10, 2009 at 09:55PM
Brian Gainor in Partnership Ideas, death valley, football sponsor, hersey's football, hershey's college athletics, hershey's field goal, hershey's sponsor, lsu gameday, lsu sponsor, ohio sports administration, pre-game, sean o'hara, tailgate

When LSU hosted the University of Florida back in October, plenty of the nation's leading brands were on-hand to engage with college football fans prior to one of the season's most anticipated games. One of those sponsors was Hershey's, which featured a prominent display just outside Death Valley.

Check out some pictures of their activation below (courtesy of Sean O'Hara of the Ohio University Center for Sports Administration):

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).