The Blue Jackets Kick Off Summer with OhioHealth...
Sunday, June 7, 2009 at 10:46AM
Brian Gainor in Partnership Ideas, blue jackets marketing, blue jackets mascot, blue jackets ohiohealth, blue jackets sponsor, columbus hockey, josh hafer, stinger workout, summer with stinger

Are you looking for ways to leverage corporate partners during the offseason? Are you looking for ways to incorporate the team mascot in sponsorship driven initiatives?

The Columbus Blue Jackets and OhioHealth Sports Medicine are teaming up this summer to create "Summer with Stinger", a series of vignettes that profile the team mascot's offseason activities. The video series demonstrates how sports organziations can offer new, valuable inventory for their corporate partners to capitalize on during the offseason.

The first video of the series, Stinger's Summer Workout, profiles the team's mascot in the weight room taking on a grueling workout. The piece subtly incorporates a few of the team's other partners (FSN Ohio, Gatorade), demonstrating how teams can use vignettes to provide added value for a multitude of partners. Check out Stinger's Summer Workout below:

A special thanks to Josh Hafer of the Columbus Blue Jackets for his insights and contributions to this column.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.