Are you looking for new ways to leverage the passion and emotion of sports without owning rights to marks? Are you looking for new ways to leverage key holidays throughout the calendar year?
Puma has created an outstanding Valentines Day viral campaign that will surely impact the lives of thousands of soccer fans (and their spouses) around the world. Puma created an entertaining viral piece that features a group of soccer hooligans, referred to as the Hardchorus, belting out a sappy Savage Garden Tune.
The viral piece, created in conjunction with Puma's Love=Football campaign, was designed with the avid soccer fan in mind who would like to send a gift to a loved one that knows where their heart really is on Valentines Day if/when their favorite soccer club is playing.
Source: Creativity-Online.com