Just a few days removed from the Chicago Cubs season-ending loss to the Los Angeles Dodgers in the NLDS, the Chicago White Sox hosted the Tampa Bay Rays across town in a Game 4 ALDS matchup. Office Max, in an effort to drive awareness for its brand in-venue and provide fans with a voice at the game, distributed branded posters to White Sox fans in attendance.
While the free posters were great branding pieces in theory, they did provide a medium for Chicago White Sox fans to talk trash to their cross-town rivals (before being eliminated later that day)...
