How do you turn a miserable "check-in line" experience at the airport into a positive one?

AirTran thinks it has the answer with a sex-meets-sports approach.

AirTran is currently providing passengers at LaGuardia Airport with their own personal pit crew of Danica Patrick look-a-likes when they are checking in. The Danica Pit Crew is working the AirTran Airways ticket counter and ensuring that travelers have a great check-in experience before crossing the "finish line" upon checkout.

The Danica Pit Crew initiative supports the airline's new IndyCar promotion, which offers members of its AirTran Airways's frequent flyers program the chance to fly to select IndyCar races and watch the action from Danica's pit inside pit lane. The In total, AirTran's "Danica, Her Pit Crew, and You!" promotion will reward thirteen (13) winners and their guests.