VIP Lounges Taken to the Next Level...
Saturday, May 31, 2008 at 12:45PM
Brian Gainor in Promotions / In-Venue Activation

Are you looking to do something innovative with your suite level? Are you brainstorming new ways to drive business meetings and B2B discussions at your events?

Hild und K, a German architecture firm, designed a very unique VIP area for the Allianz Arena in 2005. The arena, located in Munich, Germany, is questionably the finest stadium to ever be built. Stadium officials contacted Hild und K to develop a fresh, B2B feel for the VIP Lounge and this is how it turned out:

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