Are you looking to attract new fans to your games? Are you searching for a unique way to reach out to the consumers in the local marketplace?

The Toronto Maple Leafs have teamed up with Coca-Cola to offer an extra pre-season game in 2008... for FREE. The free "Coca Cola Zero Fans First Game" exhibition will take place on September 22nd when the team plays the Buffalo Sabres. With Coca-cola picking up the tab on all the tickets for the game, Maple Leafs Sports & Entertainment is hoping to attract a different audience to the game and create a lively atmosphere.

The Maple Leafs are distributing two (2) free tickets to all fans who attend the team's off-season pep rally and the rest will be given out through online registration and promotional contests. With the majority of seats at Leafs games controlled by season ticket holders, the free exhibition game will give consumers in the local marketplace a chance to experience their first Leafs game live. The promotion signals the Leafs efforts to target a new fan base and connect with the 50% of Toronto residents that were born elsewhere.