Are you looking to attract and convert fans in your local marketplace?

If so, you may be interested in a "Conversion Day" promotion that the Washington Nationals recently implemented during their cross-town series with the Baltimore Orioles. On June 29th, the Nationals hosted "Conversion Day", a promotion offering the first 10,000 game attendees the chance to trade in one (1) piece of their gear from any MLB team for a new Washington Nationals ballcap, made of recycled, organic material. The promotion was supported by ExxonMobil, the team's official Energy Partner, in an effort to drive greater awareness for the promotion's "green" initiative (distributing recycled, organic products to fans).

The promotion served as a great way for the Nationals to attempt to convert Orioles fans but is pretty unusual for a club that is entering its fourth year in existence. Nonetheless, it is an interesting initiative that many organizations with smaller budgets could consider implementing to drive awareness and fan affinity in their local marketplace! On a side note, all non-Nats gear was donated by the team to the Goodwill of Greater Washington...