Get Creative With In-Game Entertainment!
Friday, March 28, 2008 at 06:48PM
Brian Gainor in Video Vault

The Washington Nationals do a great job leveraging their in-game "Racing Presidents" feature for fans. The Nationals organization recently signed on GEICO as the presenting sponsor of the team's signature in-game promotion, which the team stages during the fourth inning of every home game. The four (4) Presidents the team features in the race are George Washington, Thomas Jefferson, Abraham Lincoln, and Teddy Roosevelt. As the following clips can attest to, the team has devised some creative ideas to make each race unique.

Teddy Roosevelt suprises his counterparts...

Thomas Jefferson and Abraham Lincoln duke it out...

A closeup of the action from the first base line...

Teddy Roosevelt uses the CIA to try to secure a victory...

 

Auditioning for the "Racing Presidents" feature...

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.