eryone who tunes in to watch the Super Bowl is well aware of the amount of corporate dollars spent on sports advertising. But outside of the Super Bowl, which companies have done a great job integrating their products/services through sports commercial spots? The following videos identify a few industry leaders:

DHL

MASTERCARD

AT&T / CINGULAR

POWERADE

GATORADE

NIKE

NIKE

ESPN BASKETBALL (Video Game)

Anheuser-Busch