Are you looking to create a messaging campaign that speaks to winter sports enthusiasts? Are you looking for new ways to drive home messaging?
MillerCoors recently unveiled a very creative billboard messaging campaign outside of the Banff National Park in Alberta that should capture the minds and attention of passerby consumers. The Coors Light billboard speaks directly to skiers and outdoor enthusiasts by incorporating safety warning signs that consumers are used to seeing on hiking trails and the slopes.
Consider new ways that your organization can create effective messaging campaigns using traditional lingo!
Are you looking to create a new, creative baseball billboard campaign? Are you looking for new ways to resonate with fans on game day outside of the stadium setting?
Anheuser-Busch recently unveiled a new creative billboard campaign atop of the Cask 'N Flagon, situated across from Fenway Park. The billboard features a nice play on baseball terminology with the claim that Bud Light is "Your Starter and YOUR CLOSER".
In 2004, Anheuser-Busch signed a seven (7) year deal with the Red Sox to feature a prominent Budweiser sign over the right field roof seats at Fenway.
Are you looking to connect with consumers by focusing on the passion that fans and athletes have for the game? Are you looking for new viral ideas?
Over the past week, Nike has released two (2) tremendous ad campaigns that do a tremendous job promoting the passion that both fans and athletes share for their favorite sports. It is amazing to see Nike continuously create ads that blow consumers away (and subtly ingrain their brand along the way).
Nike - "Force Fate"
In support of its Nike training hockey apparel (particularly Team Canada hockey apparel), Nike created a captivating piece that features Canadien hockey players and supporters making their claim that their success is earned, not bred. The piece has the feel of Gatorade's recent "G" campaign and does an excellent job playing off the passion Canadiens have for the game of hockey. Not to mention, plenty of terrific subtle branding plays... Check it out below:
Nike - "Fast is Never Enough"
Nike recently released "Fast is Never Enough" a captivating soccer piece that profiles the 20-year old English sensation Theo Walcott. The viral, in support of Nike's football partnership with Arsenal FC and its global football apparel, is a heart-thumping advert designed to get soccer fans around the globe excited for another year of the English Premier League. The piece does an excellent job mixing game highlights and slow motion tricks with the sound of an adrenaline-filled pep talk. Check it out below:
Are you looking for new ideas to create a captivating viral piece? Are you looking for ways to integrate sports to speak to a general audience?
Kit Kat recently released an unbelievable viral piece in the United Arab Emirates that demonstrates kids on the playground practicing some amazing soccer tricks with basketballs. The clip leaves the viewer trying to depict which playground skills are real and which ones are fake. The Kit Kat viral is a "must-see" piece for those looking for unique content in the soccer and basketball space. Check it out below:
After watching the clip, did you find yourself amazed by some of the tricks featured in the piece? Yet, did you also find yourself scratching your head about how the clip ties back to the Kit Kat brand?
Unless the goal of the viral campaign is to drive awareness and traffic back to the official Kit Kat Chunky Boys website, it is difficult to see a direct correlation with the Kit Kat brand (or Nestle for that matter). Hopefully Nestle's brand representatives will make a tie-back more clear in their future viral campaigns!
Are you looking for ways to promote significant sporting events in international markets? Are you looking for ways to incorporate products into outdoor messaging campaigns?
As the world gears up for the 2010 South Africa World Cup, Anheuser-Busch is driving some buzz in the Far East with a captivating billboard campaign. The global brewing company recently unveiled a captivating outdoor messaging campaign in Japan that portrays what the World Cup would look like from the inside of a Budweiser can.
The billboard does an effective job incorporating the passion, emotion, and athletes competing in the World Cup but more importantly it uses a blend of side imagery to turn the Budweiser can into the focal point of the campaign. One cannot help but direct his/her attention to the middle of the billboard... the Budweiser can.
Are you looking for new ways to generate interest in your sports organization or brand? Are you looking to create a captivating viral campaign?
Over the past few months, adidas has unveiled some amazing soccer viral pieces designed to generate interest amongst consumers across the globe (specifically targeted at Japanese and Western European consumers). The company currently features the videos on their adidas.tv platform, a site that serves as a one-stop destination for unique adidas content.
Check out all of the inspiring viral pieces below - a very captivating campaign!
Are you looking for ways to drive awareness for discounted ticket sales? Are you marketing a new, low-cost ticket price?
There is no question that Ikea is one of the best in the biz when it comes to creating compelling messaging campaigns that peak consumer interest. The company recently unveiled a creative billboard that SCREAMS low prices.
How did Ikea do it? They turned a full-size billboard into a giant price tag attraction (with a small chair attached). Using a little billboard creativity pushing price (over product), Ikea was able to effectively capture the attention of consumers passing by.
Which presents the following questions for sports marketers:
With the economy forcing organizations to lower ticket prices, why not take a gamble and create a billboard campaign that completely sells fans on the low price point/value of ticket prices (versus selling the brand, the product on the playing field, or incoming opponents)?
Why not turn a billboard into a giant ticket stub that displays an affordableprice in a big, bold font with a small visual (i.e. basketball) attached?
Teams can also consider modeling Ikea's billboard practice to drive sales for select merchandise or awareness for exclusive in-venue destinations. Corporate partners can model the idea to push price-points using in-venue signage.
Are you looking to create a unique billboard campaign that engages consumers? Are you looking to take your out-of-home messaging campaigns to the next level?
In 2009, the Canadian-based James Ready Beer Company, created a captivating billboard campaign that rewarded consumers for their participation. Priding itself on being a discount lager, the company created a billboard campaign that asked consumers to it save a buck by submitting pictures of what James Ready beer means to them. Here is a quick video that profiles the award-winning campaign:
Universities looking to build their brand in the local marketplace (and engage with their avid fanbase) should consider creating similar campaigns that enable fans to share their passion in a creative way!
Are you looking to create motivating promotional campaign that inspires consumers across the globe? Are you looking for a unique way to capitalize on professional sports in a unique way?
Nike hasdone it again. Each year, the sports marketing masterminds at Nike create an inspiring campaign that turns the heads of sports fans across the globe. This year's viral marketing campaign - Get Your Basketball On - centers around LeRoy Smith, a figurehead who is said to be the man behind Michael Jordan's motivation to become the greatest of all time. While in the 10th grade, Smith beat out MJ for the last spot on the Varsity basketball team- amoment that Jordan will never forget.
Nike called in Charlie Murphy (an actor who gained noteriety from his role on The Chappelle Show) to play the part of LeRoy Smith in a series of mock videos and skits, which include training videos, news segments, and video game previews.
Nike features a collection of interactive features on the promotional site, including a petition for fans to vote Smith into the Hall of Fame, desktop accessories, iPhone applications (and other fake LeRoy Smith gear), and a DVD series (a collection of YouTube segments). In essence, the LeRoy Smith platform serves as a natural fake brand extension for Nike to promote and capitalize on.
While the campaign doesn't scream Nike by any means, it will definitely spark plenty of discussion within the basketball community. A strong sports viral marketing platform with substance and legs, it will be interesting to see how far the LeRoy Smith story takes off.
Check out some of the clips below (and click through to view some of the other segments on YouTube)... It's a classic "do it yourself" platform and a job well done by Nike!
Are you looking for ways to leverage B2B partnerships? Are you looking for new ways to promote your product in a unique way?
Over the past few months, Chick-Fil-A has featured a very creative billboard along I-85 when passing through Atlanta, Georgia. The billboard features two (2) of the company's signature cows finishing a project on an Etch-a-Sketch board that spells out "Beef Iz Sketchy". While Chick-Fil-A likely does not have a partnership with Etch-A-Sketch (it would be interesting to see if they had to acquire rights to marks, etc. for this ad) it does raise the questions:
Have you ever considered aligning with a B2B partner to devise a creative billboard campaign?
With signage and billboard inventory space often rare (and valuable) outside stadium venues, have you ever thought to team up with one of the organization's other partners on a campaign that would resonate with fans and would benefit both brands?
For example, if both an airline partner and rental car provider were targeting fans traveling in for a game, aren't there synergies that exist where the partners could align to create an interesting (and entertaining) billboard campaign? Or multiple brands that are focused on targeting the same demographics of consumers (e.g. Gillette/National Guard targeting young adults, etc.).
Have we begun to see partners interested in sharing signage inventory (either buying half the season and selling the other half to another partner if interested or leveraging an actual piece of static signage to push multiple brands?). These tactics are currently taking place in NASCAR today but it is yet to be seen in the traditional sports signage space. Are properties even willing to entertain this?
Consider new ways to collaborate on B2B messaging campaigns that can provide better results for your brand!
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Monday, September 7, 2009 at 11:39PM 
