Are you looking to create a campaign around an award winner? Are you looking to create a piece that taps into the passion and emotions of fans?
Nike created a fantastic clip to publicly congratulate and support Cristiano Ronaldo for being selected as the FIFA Player of the Year. Nike's Love/Hate campaign does a great job tapping into the "love/hate relationship" that fans have for Ronaldo's game and how this affinity contributes to who Cristiano Ronaldo is as an athlete and a person.
Check out the great piece that Nike created to commemorate Ronaldo's accomplishment: