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    Monday
    Feb182008

    When It Comes to In-Game Activation, Who is "Best in Class"?

    DateMonday, February 18, 2008 at 10:10PM

    taco%20bell.jpgCreativity drives innovation... Innovation drives creative thoughts. While marketers are continuously looking for innovative ways to integrate their brands through sport, three (3) companies are leading the charge. All three have used their brainpower to develop unique promotional tactics to drive home messaging and provide incentives to consumers.

    Read More: http://partnershipactivation.squarespace.com/promotions/

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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    Monday
    Feb112008

    Fresh Start... Fresh Ideas

    DateMonday, February 11, 2008 at 07:15PM

    1947375-1362570-thumbnail.jpgWelcome to PartnershipActivation.com, my first foray into the world of Sports Partnership Activation (SPA) Consulting. The underlying premise of PartnershipActivation.com is to provide sports business professionals with "industry best practices" - ideas that are bold, creative, and provide incremental opportunities to generate revenue. The website was created to satisfy existing demand for sports business websites that offer innovative ideas and thinking.

     

    Background on the Editor:

    Brian Gainor is a 24-year old sports marketer with experience working in the agency world, the NFL, NFL Europe, and collegiate athletics. Brian did MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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