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Dec312008

The NBA Adds a Little Humor to Their Sales Pitch...

Wednesday, December 31, 2008 at 08:57AM

Is your organization looking to provide fans with a unique look at your players? Are you looking to create a brand building campaign that incorporates a twist of humor?

Over the past decade, there isn't a league that has done a better job profiling its star athletes than the National Basketball Association (NBA). The league's new "The Where Amazing Happens Tour" promotional campaign does a great job providing fans with a new, entertaining look at the game's stars. Check out three (3) of the five (5) promotional spots below:

To drive viral buzz for the promotional campaign, the NBA also released some behind-the-scenes looks at the production. Check out a clip of Chris Paul's spot in action:

Brian Gainor |

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