December 2011 Partnership Activation 2.0 Newsletter

Welcome to the December 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Here is a link to the December 2011 Partnership Activation 2.0 Newsletter.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tg9WZ3

This month's newsletter features a collection of insights, including:

• 20 Non-Traditional Bowl Game Sponsors in 2011-12
• 2012 - GMR Marketing's Social Media Channels
• Ohio University Center for Sports Administration
• 2012 National Sports Forum
• Navigate Research Industry Spotlight
• Barclays 20,000th Goal Celebration
• Sevilla Sells Space on Team Jerseys to Fans
• Adidas Launches an Augmented Reality Initiative in Scotland
• Audi Gives a Nod to the Barcelona-Real Madrid Rivalry in a Commercial
• Oregon Athletics Play Up the Civil War Rivalry
• All Blacks Fans Experience Rugby in a New Way
• The Manhattan Sports Business Academy
• Creativity In the Sports Marketplace
• December 2011 Partnership Activation Rising Stars
• The Old Spice Classic's Social Media Efforts
• A Close Look at the 2011 Grey Cup
• 5 #SportsBiz Handles You Must Follow on Twitter
• 50 of the Most Creative Ideas in Sports Business in 2011
• Zlaty Bazant Beer Encourages Fans to Drink Responsibly
• Baylor IMG Gives Fans a Suite Seat for the Game
• The Western Bulldogs' Capture Their Brand Story
• The New BC Place Showcases the Future of Stadium Lighting
• Red Bull Soars Over Moses Mahiba Stadium
• Four (4) Creative Ways to Engage Fans with Interactive Walls
• Idea Box

Click here to check out the December 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Forbes 30 Under 30 - Entertainment

I wanted to send a special thanks to Forbes Magazine for the inclusion in their 2011 "30 Under 30" list in the category of Entertainment. It's a true honor to be featured alongside some of the brightest and hardest working individuals in the industry.

I want to also send a special congratulations to industry friend Chris Chaney for making the list as well! If you are not familiar with Chris, he is the CEO of Chaney Sports Group, the Founder of the Ivy Sports Symposium, and one of the most genuine guys in the business.

Thank you to all the readers and avid supporters of PartnershipActivation.com and the Partnership Activation 2.0 Newsletter ... and to all my family, friends, and colleagues at GMR Marketing for their continued support.

Check back to PartnershipActivation.com for more exciting content to come!

Best Wishes,

Brian

Complete List of NHL Team Youtube Channels

Looking for multimedia best practices from across the NHL?

Enclosed below is a list of all the NHL teams' official YouTube channels and/or video channels:

NHL YouTube / Video Channels

• NHL
• Anaheim Ducks
• Boston Bruins
• Buffalo Sabres
• Calgary Flames
• Carolina Hurricanes
• Chicago Blackhawks
• Colorado Avalanche
• Columbus Blue Jackets
• Dallas Stars
• Detroit Red Wings
• Edmonton Oilers
• Florida Panthers
• Los Angeles Kings
• Minnesota Wild
• Montreal Canadiens
• Nashville Predators
• New Jersey Devils
• New York Islanders
• New York Rangers
• Ottawa Senators
• Philadelphia Flyers
• Phoenix Coyotes
• Pittsburgh Penguins
• San Jose Sharks
• St. Louis Blues
• Tampa Bay Lightning
• Toronto Maple Leafs
• Vancouver Canucks
• Washington Capitals
• Winnipeg Jets

BP Brings Fans Closer to Team USA Athletes with an Innovative Augmented Reality Initiative

As an official sponsor of the U.S. Olympic Committee, BP recently released an innovative new augmented reality campaign that gives consumers a chance to face-to-face with some of the world's best athletes. BP teamed up with nine U.S. athletes to develop an interactive trading card series that will be included in the December 19th issue of BusinessWeek and featured on BP's website.

Consumers who download the trading cards can hold them up to their computer screen or a mobile phone camera and see them come to life as the athletes digitally appear in front of the user with exclusive training tips and information about themselves and their sports.

U.S. Olympic and Paraylmpic athletes featured in the exclusive trading card series include:

• Lolo Jones - Track & Field, 100m Hurdler
• Tatyana McFadden - Paralympic Cycling, Wheelchair
• Sanya Richards-Ross - Track & Field, 400m Sprinter
• Bryan Clay - Track & Field, Decathlon
• Rudy Garcia-Tolson - Paralympic Swimming, 100m and 200m Swimmer
• Jonathan Horton - Gymnastics
• Jerome Singleton - Paralympic Track & Field, 100m and 200m Sprinter
• Rebecca Soni - Swimming, 100m and 200m Breaststroke
• Matt Stutzman - Paralympic Archery

Check out BP's augmented reality trading card series here and learn more about their commitment to Team USA on their official Facebook page.