The Summer 2013 Partnership Activation Newsletter

Welcome to the Summer 2013 Partnership Activation Newsletter! Thank you for your continued interest in Partnership Activation, as I truly take pride in pulling together the creative ideas, solutions and strategies in each newsletter for you. 

Here is a link to the Summer 2013 Partnership Activation Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/18tJpIv

This month's newsletter features a collection of insights, including:

• Wimbledon's Big Data and Small Ads 
• 10+ Must-See Ted Talks
• Sports Content Insider - Presented by Freshwire
• Navigate Research Spotlight: Mobile Video Likely to Make Big Strides in Sponsorship
• The Portland Timbers' Spread the Love Campaign
• Raycom Sports Leads the Way with ACC Game Graphics
• Brand USA Reaches Fans Worldwide Via the World Baseball Classic
• Wimbledon's Twitter Mirror
• The SF Giants' @ Cafe
• Hot Off the Press: Social Media in Sport Marketing
• Creativity in the Sports Marketplace
• July 2013 Partnership Activation Rising Stars
• 5 Must-Follow #SportsBiz Handles on Twitter
• 25+ Ways to Leverage Watch Partners
• Paddy Power's Sky Tweets at the Ryder Cup
• adidas' Rivalry Activation at the UEFA Champions League
• A Close Look at the 2013 UEFA Champions League
• StubHub's Innovative Stadium Activation
• Pre-Season Marketing Ideas
• The Partnership Activation Grab Bag
• Branded Entertainment... At It's Finest

Click here to check out the Summer 2013 Partnership Activation Newsletter and connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the quarter!

SMU Delivers for Sports Business Professionals

It happens to 99.9% of us. One day we realize we’re not going be a professional athlete. But the good news is you can still make a career out of your sports passion.

Recently I chatted with my friend @SportsBiz_Prof, SMU’s Masters in Sport Management program director, and he caught me up on what SMU has to offer.

You get access to real-world learning, hands-on internships, and professors with more than 100 years of combined industry experience. Dallas is one of the hottest sports markets in the country with teams in every major league, plus world-class facilities, sponsors and sports marketing agencies. You can even earn your degree by taking night and weekend classes, so you don’t have to punt on your current job.

• Access to major professional sports teams such as the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Dallas Stars and FC Dallas.
• Taught by professionals with extensive experience in a variety of sport segments including professional leagues and teams, media and broadcasting, marketing and sponsorship, facilities, and sport equipment and apparel.
• Experiential learning through field trips, guest speaker appearances, symposia, consulting projects, student mentoring and internships.
• One-year program with night and weekend classes.

For more information, reach out to @SportsBiz_Prof, or visit smu.edu/SportManagement.