Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries by Brian Gainor (27)

Tuesday

Apr222008

Nike's Joga Bonito...

Tuesday, April 22, 2008 at 06:18AM

Nike has done an incredible job of understanding what the non-traditionalist soccer fan wants to see... behind-the-scenes, unique footage of star soccer players off the pitch. Nike has effectively satisfied consumer demand for videos that mirror user-generated content by creating "Joga Bonito" clips that are designed to drive viral buzz around the company's soccer initiatives.

The clips below demonstrate how Nike has created incredible soccer pieces with low budget production, capturing the attention and interests of fans everywhere...

YOGA BONITO - RONALDINHO

JOGA BONITO - BALL JUGGLING SKILLS

YOGA BONITO - BRAZILIAN NATIONAL TEAM

JOGA BONITO - THIERRY HENRY

Brian Gainor |

Post a Comment |

Video Vault

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.