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    Saturday
    Sep132008

    Sponsorships... From the Driver's Point of View

    Have you ever wondered how much corporate branding is visible to drivers when they are circling the track?

    The following clip provides you a view of the sponsorship world from a Formula 1 driver's perspective:

    On this particular racing occasion, the following brands seem to have some nice at-track visibility:

    • ING
    • Bridgestone
    • Vodafone
    • Martini