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    « Can State Farm Take their Signage to the Next Level? | Main | Mascots Get Freaky With Their Dance Moves... »
    Saturday
    Oct252008

    The Yomiuri Giants Do Branding in a Big Way...

    DateSaturday, October 25, 2008 at 11:40AM

    With their team one win away from clincing the Central League Climax Series (a series that should be sponsored by Trojan or Durex), the Yomiuri Giants recently unveiled a unique branding tactic in one of their games. The Giants enabled their fans sitting in the outfield to hold up a gigantic Adidas-branded team banner for all fans sitting in the stadium and watching on television to see.

    Will we see the Phillies/Rays implement a similar tactic in the World Series? Could we see other professional franchises create similar branding tactics in the future? It is only a matter of time before this traditional international branding practice becomes more relevant in the United States marketplace...

    Check out the Yomiuri Giant's branding tactic below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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