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    « Are You Looking to Upsell Consumers? | Main | The Colts Offer Their Fans An Unforgettable Photo Experience... »
    Wednesday
    Dec312008

    The NBA Adds a Little Humor to Their Sales Pitch...

    DateWednesday, December 31, 2008 at 08:38AM

    Is your organization looking to provide fans with a unique look at your players? Are you looking to create a brand building campaign that incorporates a twist of humor?

    Over the past decade, there isn't a league that has done a better job profiling its star athletes than the National Basketball Association (NBA). The league's new "The Where Amazing Happens Tour" promotional campaign does a great job providing fans a new, entertaining look at the game's stars. Check out three (3) of the five (5) promotional spots below:

    To drive viral buzz for the promotional campaign, the NBA also released some behind-the-scenes looks at the production. Check out a clip of Chris Paul's spot in action:

    AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
    in

    Reader Comments (1)

    Really creative spots by NBA - I think this is a good strategy and could work for any sport it's applied to.

    Cheers,
    Bambi Weavil
    OutImpact.com
    OutImpactProductions.com

    January 2, 2009 | Unregistered CommenterBambi Weavil

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