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    « When it Comes to Showing Value... Swing for the Fences | Main | Videos Drive Buzz Around the NBA All-Star Game... »
    Sunday
    Feb242008

    AirTran Mixes Sex with Sports to Get Its Point Across

    DateSunday, February 24, 2008 at 06:14PM

    danica2.jpgHow do you turn a miserable "check-in line" experience at the airport into a positive one?

    AirTran thinks it has the answer with a sex-meets-sports approach.

    AirTran is currently providing passengers at LaGuardia Airport with their own personal pit crew of Danica Patrick look-a-likes when they are checking in.

    Read more here.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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