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    « Are We Really Selling Our Fanbase to Sponsors? | Main | Arby's Offers One Reason To Love Mondays... »
    Monday
    Feb252008

    Sponsors Align Their Brands with Music Artists...

    japan.jpgIn recent months, a large number of corporate sponsors have begun to expand their sponsorship portfolios, reaching out to the entertainment world to seek new target audiences and messaging avenues. While partnering with artists may carry an elevated level of risk, they in turn offer corporate sponsors a new medium for finding true solutions to meet their set objectives. 

    Read more here.

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