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    « Think Sports. Think Mobile. | Main | On the Fast Track to Targeted Print Marketing... »
    Sunday
    Mar022008

    Targeting Consumers at the Pump...

    DateSunday, March 2, 2008 at 11:16AM

    gas%20station.jpgWhen are consumers most receptive to corporate messaging? Have you ever considered the 2-3 minute period when people are filling up their tank at the gas pump? These questions have led marketers to believe that targeting consumers at the gas pump is an effective means. But how does this apply to you as a sports marketer?

    Read more here.

     

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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