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    « What Are The Talents of Your Fanbase? | Main | Leverage Music Partnerships... »
    Sunday
    Apr132008

    The Starbucks Philosophy on Customer Service

    DateSunday, April 13, 2008 at 07:10PM

    starbucks%20logo.bmpBusinessWeek (4.21.08) featured a great writeup on the philosophies of Howard Schulz, who is leading the revival of the Starbucks brand across the globe. In the article, Schultz made a great comment that I wanted to share because it is has applications for all organizations aspiring to offer exceptional customer service for their fans:

    "The job of every retailer and every merchant is to put yourself in the shoes of the customer and ask yourself: Are you exceeding their expectations? That's what you have to do as a business." - Howard Schultz, Starbucks

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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